MundoMax to cease operations at the end of the month

José Molina, president and CFO at MundoMax announced the cease of operations of the network in a memo sent to key constituencies.

“As you know from our conversations these last few months, we are in the final stage of winding down our affiliate network. Our stations in Los Angeles and Miami will conclude their affiliation with MundoMax at the end of this month. Given the many changes underway across the entertainment landscape and despite having access to world class content, we were unable to settle on a distribution model that was economically feasible for our business. Therefore, we will be ending our network and affiliate operations,” says Molina in the letter.

Molina thanked MundoMax’s partners, advertisers, employees and colleagues across the Hispanic media industry for their support over the years.

“I would like to join Nick Valls and our sales team in thanking the many advertisers who supported MundoMax and included our network and stations in their media plans. Their commitment to serving the nation’s Hispanic consumers sustains our industry and ensures our market can continue to thrive as media consumption preferences change over time. As the nation’s Hispanic population continues to grow and becomes ever more influential in all aspects of our society, we know that Spanish-language media will continue to play a role in informing and entertaining this vital consumer group,” Molina adds in the memo.