Telemundo’s El Chema ranks as the #1 Spanish-language program in primetime

Telemundo’s first ever super series spinoff El Chema (80×60´) ranks as the #1 Spanish-language program in primetime, delivering 2,435,000 Total Viewers and 1,434,000 Adults 18-49 on premiere night, outperforming Univision at 10pm by +22% and +63%, respectively, according to Nielsen. Starring Mauricio Ochmann, the series reached a cumulative audience of 3,089,000 Total Viewers and 1,827,000 Adults 18-49.

In a first time ever for Spanish-language television, Telemundo launched a virtual reality experience called El Chema 360°, which has generated 3,700,000 global views to date. On Facebook, the video generated 2,600,000 global views. The El Chema Facebook page generated 1,400,000 global video views on Facebook and 63,000 global actions across social channels (Facebook, Twitter and Instagram) on the day of the premiere.

An original Telemundo production made by Argos Televisión, El Chema tells the story of how Chema Venegas (Ochmann) got his start in organized crime and rose through the ranks to become the head of the cartel he runs in El Señor de los Cielos.