U.S. HISPANIC
Publicidad y Contenido Editorial will launch the new TV channel Nuestra Visión
Miryana Márquez| 17 de enero de 2017
Víctor Herrera
The new TV channel Nuestra Visión will be launched in 2017 in the US by Publicidad y Contenido Editorial.
Featuring innovative programming tailored specifically to the Mexican audience, with a 100% authentic Mexican content including movies, news and sports highlights, Nuestra Visión aims to promote a unique and authentic experience by showcasing and celebrating the Mexican heritage.
It will feature some of the most iconic Mexican films of all times, with a library of nearly 2,000 titles that can currently only be seen through Hispanic paid packages. Nuestra Visión will also broadcast news and sports highlights from Uno TV and Claro Sports.
“As you may know, the Mexican population represents the most significant segment of Hispanic minorities in the United States. For that reason, we strongly believe Nuestra Visión will become the choice for A, B, C, and D+ audiences, reaching every age group in an entire family with its programming.”, said Víctor Herrera, affiliate relations from Nuestra Visión, “Because we know their preferences, customs, entertainment and communication needs, we are able to provide customized and authentic content.”
Nuestra Visión is currently open to broadcast as a DTT affiliates across the US interested in joining them to reshape the landscape of Hispanic media.
