U.S. HISPANIC
Lourdes Díaz from Univision: Authentic stories, short formats and women performing strong roles are some of the guidelines of our programming strategy
Maribel Ramos-Weiner| 14 de febrero de 2017
Lourdes Díaz, president of Entertainment, Univision Communications Inc.
More authentic stories, shorter formats, more appealing narrations, centered on the characters and women in strong roles are some of the elements Univision’s audience wants to see in the contents on their screens.
These observations are part of a lengthy research carried out by Lourdes Díaz, President of Entertainment, Univision Communications Inc. (UCI) and her team. “These observations are boosting our programming strategy regarding our original productions and acquisition,” mentioned Díaz.
Díaz emphasized that a strategic priority for her area is to make the most of the opportunity to simultaneously catch TV viewers from several generations on the 8pm slot, which is reflected in bets like Pequeños Gigantes USA.
When consulted about the contents they are seeking, she said “more non-scripted formats, contest programs and reality series, modern and captivating dramas, biographical series and impacting police dramas.”
She added that collaboration with Televisa continues to be a priority and that an initial example of the improvements they have achieved by collaborating with Televisa is Vino el Amor, “currently, one of the telenovelas with highest rating in TV in Spanish. It is easy to identify with the plot and the characters. The audience has responded very positively,” she commented.
She mentioned that they are now developing interesting things, such as La Doble Vida de Estela Carrillo. “It is a series we have been working on that is being shot in Los Angeles with a selection of presentations caught in front of a live audience.”
She added that there is great expectation about the W Studios’ series, La Piloto, that will be launched in the following weeks, as well as with the production by Univision Story House and Netflix, El Chapo, that will debut in April. “Soon you will know more about other projects that are on their way,” she ended.
