U.S. HISPANIC
Telemundo has partnered with Atención Atención to provide children’s programming on demand for the first time
Maribel Ramos-Weiner| 24 de marzo de 2017
Francisco Rivera, VP, Emerging Business, NBCUniversal Telemundo Enterprises
Telemundo announced it has partnered with Atención Atención, a children’s entertainment and education company founded by teachers and music therapists, to provide five seasons of Emmy Award-winning children’s content, available now on Telemundo on Demand. The deal marks the first time that children’s programming is available on Telemundo’s VOD service.
“At Telemundo, we are always looking for new programming offerings with the consumer in mind, and for the first time ever, we now have children’s content available on demand. We are excited to expand our VOD content and work with the amazing team at Atención Atención to bring this exceptional children’s content to Telemundo on Demand,” said Francisco Rivera, VP, Emerging Business, NBCUniversal Telemundo Enterprises.
The partnership kicked off with a concert in Miami in February featuring Adamari López from Telemundo’s morning show Un Nuevo Día. She performed on stage during the event as part of the morning show’s Retos Por Un Día Libre challenge, in which the Un Nuevo Día talent performs various challenges and viewers vote online for which host completes the challenge the best, with the winner receiving a day off.
