U.S. HISPANIC
Rover Entertainment: Food Network’s Locos x el Asado transferred the positive vibe from YouTube to TV
Maribel Ramos-Weiner| 4 de abril de 2017
Juan Andrés Rodríguez, CEO of Rover Entertainment, company in charge of Food Network’s original productions
One of the original productions that Food Network plans to launch this year is Locos x el Asado (13×60′), born as YouTube content made by a group of young talents.
“In Food Network we are very proud of Locos x el Asado, an effort by a fantastic group of kids that do an amazing job, very original and extrovert. It originally comes from the Internet, but they have managed to transfer the positive vibe to the TV program. We are sure it will be a great hit in the entire region,” highlighted Juan Andrés Rodríguez, CEO of Rover Entertainment, company in charge of Food Network’s original productions.
The debut is estimated for September. There will be 13 episodes that will be launched weekly. Rodríguez highlighted that they are planning the production of a second season.
“The production was very interesting, challenging and above all, fun. We come from YouTube and going to TV was a huge leap, although we try to maintain the same concept: teach the techniques for preparing asado (barbecue), how to prepare the fire, choose the meat and other advice and tips to end sharing a delicious barbecue” said Manuel Barberis, producer of the program.
For his part, the host, Luciano “Laucha” Luchetti, said that what he aimed for when going from the Internet to television, was to keep the authenticity, the rusticity when shooting and above all, to keep the humbleness, according to Luchetti, the key of the program´s success.
