U.S. HISPANIC

Among the top three Spanish-language networks Univision ranked as No. 1 among A18-49, A18-34 and Total Viewers

Maribel Ramos-Weiner | 28 de abril de 2017

Of the top three Spanish-language networks, Univision and UniMás are delivering a 70% share of the broadcast prime audience among Adults 18-49

For the week of April 24, 2017 thus far, Univision’s networks are off to a very strong start, according to a report based on Nielsen data.  

Among the top three Spanish-language networks: Univision ranks as No. 1 during broadcast prime, out-performing its closest competitor by strong margins among Adults 18-49 (+39% adv.; 797,000 vs. 575,000), Adults 18-34 (+43% adv.; 360,000 vs. 252,000) and Total Viewers 2+ (+58%; 1.9 million vs. 1.2 million).

Univision & UniMás have a combined broadcast prime audience that is 2x higher than its closest Spanish-language network competitor among Adults 18-49 (1.3 million vs. 575,000), Adults 18-34 (565,000 vs. 252,000) and Total Viewers 2+ (3.1 million 1.2 million).

On Tuesday April 25th (04/25/2017), UniMás ranked as the No. 2 Spanish-language network during broadcast prime, beating Telemundo among both Adults 18-49 (+3% adv.; 582,000 vs. 566,000) and Total Viewers 2+ (+6% adv.; 1.3 million vs. 1.2 million). UniMás has averaged more Total Viewers 2+ than Telemundo for the past three consecutive nights in broadcast prime.

Of the top three Spanish-language networks, Univision and UniMás are delivering a 70% share of the broadcast prime audience among Adults 18-49 as well as a 72% share among Total Viewers 2+ and 69% share with 18-34 viewers.

Source: Nielsen, NPM via Lake 5 Media (04/24/2017-04/26/2017), Mon-Wed 8pm-11pm. Share of the broadcast prime audience based on the sum of impressions among Univision, UniMás and Telemundo.

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