U.S. HISPANIC
Atresmedia Internacional: We organized a work day in Madrid with some of our main partners
6 de junio de 2017
Javier Nuche, general director of Atresmedia Internacional
Atresmedia Internacional organized a work day in their office in Madrid with some of their main partners in the pay TV industry to celebrate that the three signals of the group: Antena 3 Internacional, Atreseries, and ¡HOLA! TV reached 50 million homes worldwide, with a potential audience of 200 million viewers.
“We welcome them to our home to thank them for the trust they have placed in us and the work of a great team that makes it possible for our international channels to compete between equals with the great media groups in the pay TV industry,” said Javier Nuche, general director of Atresmedia Internacional.
Mar Martínez, Directora of Atresmedia Internacional; Silvio González, Managing director of Atresmedia; Javier Bardají, general director of Atresmedia Televisión; Sonia Martínez, director of Fiction at Atresmedia and Santiago González, general director of Antena 3 Noticias, took part in the event.
Representatives of big groups such as DIRECTV, Telefónica, Liberty Media, Dish and Verizon, among others, also attended.
Twenty years after the launch of their first signal and under the new structure of Atresmedia Internacional, the group has a portfolio of three channels with a complete offer.
Additionally, they have a coordinated strategy, both at a commercial level and in terms of marketing, that has allowed them to increase in a special way the collaboration opportunities with their industry partners.
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