U.S. HISPANIC
Telemundo to preview plans for coverage of FIFA 2018 World Cup from Russia at the 15th Annual Hispanic Television Summit
Maribel Ramos-Weiner| 13 de julio de 2017
Ray Warren, president Telemundo Deportes
Attendees of the 15th Annual Hispanic Television Summit, presented by NewBay Media’s Broadcasting & Cable and Multichannel News, will get a sneak preview of Telemundo’s plans for Spanish language television coverage and promotion of the upcoming FIFA 2018 World Cup from Russia.
The plans will be revealed in a special presentation by the four leading executives responsible for the network’s inaugural telecast of this event.
The four executives, who are each steering a different segment of the network’s maiden coverage of the World Cup, represent various divisions of the NBCUniversal organization. They are Ray Warren, president Telemundo Deportes; Jim Bell, president NBC Olympics Production & Programming and the executive producer of Telemundo World Cup; Laura Molen, EVP, Advertising Sales, Lifestyle Group and Telemundo Enterprises, NBCUniversal; and Eli Velázquez, EVP, Programming Production and Content, Telemundo Deportes.
“There’s nothing bigger for Hispanic TV sports fans than World Cup. We know that Telemundo is excited to be delivering this iconic sports event to Latino viewers for the first time. That’s why it is so important to provide these four executives with a platform to introduce Telemundo’s plans to our Summit attendees who are in the business of television and video for Hispanic viewers, worldwide,” said Louis Hillelson, Group Publisher and VP of NewBay Media’s Broadcasting & Cable and Multichannel News.
FIFA World Cup is historically the most popular sports event for Hispanic viewers, and the advertisers who want to reach them. Most recently it generated over US$175 million in Hispanic television ad revenues alone.
