U.S. HISPANIC
PCTV: We are betting on original production and value contents for the multiplatform consumer
Maribel Ramos-Weiner| 18 de julio de 2017
Jorge Tanaka from PCTV prepares changes in their six signals
In the aim to generate original content and take the TV viewers of their six signals a more multiplatform experience, PCTV is in constant evolution to strengthen its programming grid in the pay TV industry, assured its General Director, Jorge Tanaka.
“We generate six channels of our own property that are available for the industry, as well as a proprietary channel that generates 30 local newscasts. Regarding the film signal, we make sure the rights are available for the films to be used by subscribers in the different consumption devices, as well as placing content that contributes value and differentiation,” mentioned
Tanaka.
He stated that they are in the process of renewing the sports concept, in terms of content and editorial: “In the music channel, we will renew our programming grid, understanding that formats must be new”.
