NBCUniversal: We are partners in the strategy to reach new audiences

Marcello Coltro, who was recently named senior Marketing, Creativity, and Digital VP for Latin America at NBCUniversal International Networks, highlighted the importance of strengthening the content offer for advertisers.

The executive pointed out that currently, brands not only have the challenge of the transformation of media but also face other big challenges.

“There are many doubts on the right way to approach new generations. It is clear that a 30-second commercial is not enough, for example. In the media now, we must increase our offer with programmatic tools. We are partners in the strategy to reach these new audiences,” explained the executive.

He added that there are new companies that are measuring the impact of content on digital media. “I think it is essential for the future of our business,” he said.

Lastly, for 2018, he stressed content will be key. “The more the content and the better its quality, advertisers will have a better offer and, thus, we will grow our business.”