U.S. HISPANIC
Vice Mexico: From Mexico, we are producing the new program in partnership with Telemundo
Maribel Ramos-Weiner| 27 de octubre de 2017
Laura Woldenberg, Content director of Vice Mexico
With nine years of presence in Mexico, the digital platform Vice continues expanding in this market, with the production of a program with Telemundo for the US Hispanic market, besides working on bringing to Mexico and Latin America the channel Viceland, that is currently in the US and other countries in an agreement with A&E.
“In Mexico we have a magazine, eight digital platforms specialized on different topics and we have launched TV news programs. We are extending our content to the young audience, working hand in hand with the Colombia office, and 2018 will be a year of expansion towards a younger audience,” commented Laura Woldenberg, Content director of Vice Mexico.
She highlighted that from Mexico they are producing the news program in partnership with Telemundo, being this the first they make for the US Hispanic market: “It has segments with topics that affect the Latin community, with stories that are not well-known, that have been well-researched, with different approaches like environment, migration, cultural movements and social conflicts.”
To end, she explained that they continue looking for alliances, to add to the ones they have with signals like HBO, A&E and now Telemundo.
