U.S. HISPANIC
The International Olympic Committee award América Móvil 2018-2024 broadcast rights in Latin America
Maribel Ramos-Weiner| 30 de noviembre de 2017
Arturo Elías Ayub, América Móvil’s director of Strategic Alliances and Contents
The International Olympic Committee (IOC) announced that América Móvil, through its subsidiary AMX Contenido, S.A. de C.V. (“AMCO”), has been awarded the broadcast rights in 17 territories across Latin America for the Olympic Games from 2018 through to 2024, as well as the Youth Olympic Games held in the same period.
América Móvil, the IOC’s broadcast partner in the region since 2014, has acquired:
-Exclusive Digital broadcast rights in Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, México, Nicaragua, Panamá, Paraguay, Perú, Dominican Republic, Uruguay, and Venezuela.
-Exclusive Pay TV rights in Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela.
-Non-exclusive Pay TV rights in Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Mexico, Nicaragua and Panama.
-Non-exclusive Digital and Pay TV rights for the Youth Olympic Games in all the above countries.
IOC president Thomas Bach said: “I am delighted that we will continue our partnership with América Móvil through to 2024 across Latin America. Our commercial agreements are critical for the development of sport around the world, as the IOC redistributes 90 percent of the revenue it generates, including across Latin America.”
“We are pleased to reach a new agreement with the International Olympic Committee to broadcast the Olympic Games for the next six years, where we will continue to use innovative formats taking full advantage of technological developments to increase the awareness and interest of Latin American audiences in the Olympic Games and the Olympic values, while giving the viewer the power to choose the moment and way to follow all the action of the Games,” said Arturo Elías Ayub, América Móvil’s director of Strategic Alliances and Contents.
