U.S. HISPANIC
The Kitchen: This year we will open offices in Poland and Hungary and a second one in the US
Maribel Ramos-Weiner| 5 de enero de 2018
Deeny Kaplan The Kitchen 2
For The Kitchen, 2017 was the year of its true internationalization, as explained by Deeny Kaplan, Executive VP. “2017 has been our most exciting year, because we went truly international: along with using the languages we work with at our Miami headquarters –English, Spanish, Brazilian Portuguese and French— we have opened Kitchens in countries throughout the world, and in 2018 we will continue to add many more,” she comments.
In 2018, the possible new Kitchens include Poland and Hungary, as well as a second office in the US.
“We have discovered in our almost 17 years as The Kitchen that in order to be truly international and cater content production locally, we must be available in every language,” she mentioned.
She said that one of the trends they continuously notice is that prices are going down, not up. “Competition is enormous. So what we want is to have the best quality at the best price and to understand that each project is different for each client and has to be handled differently,” she explains.
Kaplan expressed that in 2018, along with attending shows such as Natpe, LA Screenings, Mipcom and MipTV, they will attend CTSB, an important market in Russia, as well as other local ones, like Discop in South Africa or the market in Dubai. “As we grow internationally, our Hispanic clients are looking for ways to enter into Russia and our Russian clients are looking for ways to enter into Spanish. Now, every language is being dubbed into all languages.”
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