U.S. HISPANIC
Mari Urdaneta new SVP and Chief Content Officer of Raze
Maribel Ramos-Weiner| 11 de enero de 2018
Mari Urdaneta RAZE 1
Raze, the digital media and production company co-founded by seasoned industry leader Emiliano Calemzuk, Sofía Vergara, and Latin World Entertainment founder Luis Balaguer announced the appointment of Mari Urdaneta to the position of SVP and Chief Content Officer. She will report to CEO Emiliano Calemzuk. Her appointment is effective immediately.
Urdaneta will lead all creative and production efforts on the long-form side as Raze expands production activities into television and OTT platforms. She will also manage the programming and production strategy of the Raze digital video platform and the teams across all offices in Latin America and the U.S.
“We are thrilled that someone with an extensive production experience and long-standing relationships in the creative business as Mari is joining the ranks of Raze. Mari is a consummate professional and a tastemaker that will help Raze shape the future of the Latino brand within the U.S. mainstream,” said Calemzuk.
Before the appointment, Urdaneta was Raze’s content partner through her production house Dhana Media, where she developed some of Raze’s most successful programs, including the smash hit bio-series Su Nombre Era Dolores, La Jenni Que Yo Conocí. In addition, she was the Head of Talent Management and Development Executive at Latin World Entertainment, a company founded by Sofía Vergara and Luis Balaguer, where she continued to grow and manage the careers of top A-List crossover talent.
With more than 25 years of experience, Urdaneta’s credits include the first short-format reality series The Lab, the documentary Fuerte, La Historia de Lilian Tintori, and the highly-anticipated biopic about the life of acclaimed soccer player Diego Armando Maradona, currently in pre-production.
As an executive producer, she just completed production of the Spanish-language comedy ¡He Matado A Mi Marido! for the U.S. Hispanic and Latin American markets.
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