U.S. HISPANIC
Univision Communications Inc. appoints Lisa Valentino as EVP of Revenue Innovation
Maribel Ramos-Weiner| 26 de enero de 2018
Lisa Valentino Univision
Univision Communications Inc. (UCI) announced that Lisa Valentino has been named EVP, Revenue Innovation for UCI, effective February 12, 2018.
Valentino, who was most recently Chief Revenue Officer for Industry and Agency at Condé Nast, will report to Tonia O’Connor, Chief Revenue Officer, and be based in New York.
Valentino’s appointment is a key component of UCI’s new revenue structure, led by O’Connor, that creates one integrated, innovative revenue team leveraging the strongest capabilities of the Company’s distribution and advertising functions with the goal of expediting UCI’s monetization strategy.
As EVP of Revenue Innovation, Valentino will work closely with the digital, content and revenue teams to develop the strategy and activation for customer solutions that reflect the sales and brand partnerships of the future. Valentino’s specific responsibilities include sales oversight of digital, branded entertainment, experiential and events, advertiser creative, consumer insights, and data-informed audience-based targeting.
“In this age of the consumer, UCI’s priority is delivering progressive campaigns that drive transactions for our clients and partners. Lisa brings expertise that will be instrumental in creating customized marketing solutions with hyper-consumer targeting, connecting clients with UCI’s highly-coveted U.S. Hispanic audience,” said O’Connor.
“I am thrilled to have the opportunity to work with such a mission-driven team at UCI to create new, innovative ways to deliver more valuable opportunities to the Company’s clients and partners,” said Valentino.
Diario de Hoy
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