U.S. HISPANIC
TVVenezuela: Our priority is to expand in countries with a large number of Venezuelans
Maribel Ramos-Weiner| 6 de marzo de 2018
Guillermo Zuloaga TVVenezuela
TVVenezuela (TVV) is a channel that caters to the Venezuelan audience in Latin America and US Hispanic. It has done so for more than 10 years, with a grid that contains information, current events and entertainment, and it has the main Venezuelan talents. TVV also has original productions and content 100% dedicated to the idiosyncrasy, interests and culture of Venezuelans.
Currently, TVV’s priority is to expand and strengthen its presence in all Latin American countries where there are a large number of Venezuelans. “There is a growing market and an audience that wants to be catered to with television from their country, that includes quality information and entertainment with the most renowned talents,” said Guillermo Zuloaga, president of the channel.
The executive believes that pay TV has great expansion potential in Latin America. He mentioned that TVVenezuela, which was born as a cable channel, is always in constant adaptation to new content consumption trends. “That is why we see in the Latin American region business opportunities and productive alliances with cable operators that will continue growing constantly in their territories despite the growth of OTTs and TV through Internet in general. These opportunities translate into agreements with distributors with which we want to consolidate commercial alliances,” assured Zuloaga.
