Itoydani Corporation renews sales consulting agreement for the Latin American broadcasts of The Rose Parade

Itoydani Corporation renewed their agreement with The Pasadena Tournament of Roses to be the Sales Consultant for the broadcast of the 130th Rose Parade presented by Honda in Latin America and the Caribbean.

Itoydani will also coordinate with local agents, the broadcasting of the Parade for Europe.

The Tournament of Roses is a non-profit organization that brings people together to create premiere events and entertainment celebrating America’s New Year Celebration. The Rose Parade is seen by an estimated 45.5 million U.S. viewers and 28 million International viewers around the world, the streets of Pasadena are filled with hundreds of thousands of fans that travel from near and far to see the Rose Parade first-hand. The Rose Parade showcases beautifully decorated floats, entertaining bands, and talented equestrian units that travel the 5 1/2-mile route that takes approximately two hours.

“In 2018, the Rose Parade was seen again in territories like Mexico, Colombia, Venezuela, and Brazil. For Itoydani this renewal means a great responsibility since we will also supervise the broadcasting of the event in Europe, besides Latin America. Itoydani Corporation is proud to offer this content to our clients in Latin America and we look forward to being part of the Rose Parade for many years to come,” said Daniel Rodríguez, SVP, Itoydani.