U.S. HISPANIC
Hemisphere: We want to produce content in Spanish and English with Latin American appeal
Maribel Ramos-Weiner| 28 de junio de 2018
TobiMcNamara
Hemisphere Media Group, after the fusion with Snap, is ready to face the changes in the industry. “Each day there are new producers, platforms, and fusions of channels, something in which Hemisphere is very active, and this fusion allows us to face the world of entertainment the way we want to. We have channels, OTT platforms, and now, Ariel Tobi (Snap), who has the best contacts and keen intuition for market trends,” said Jim McNamara, VP of Hemisphere Media Group, company that in April bought 75% of Snap.
For his part, Ariel Tobi, CEO of Snap and Senior VP, Distribution and Programming at Hemisphere, announced that a project involving Marvista (partner of Snap) is already in motion to produce content in Spanish and in English that has a Latino seal, whether due to its author, the place where it is produced or other variables. “The idea is to be an international production company whose products, in English and in Spanish, stand out for their Latin American appeal,” he said.
This way, the Company offers media (Hemisphere), Snap’s (Latin America) and Marvista’s (rest of the world) distribution network and international productions.
“We are in a world in which we must know the combination of rights very well to be able to achieve great productions. This projects dynamic and ambition need to be where things happen: Miami, Mexico, and Colombia,” concluded Tobi.
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