U.S. HISPANIC
Telemundo reached 3.9 billion total minutes consumed across all platforms during the Olympics
16 de agosto de 2024
The complete Spanish-language presentation of the 2024 Paris Olympics averaged a Total Audience Delivery (TAD) of 289,000 viewers
Telemundo deployed its largest Olympic commentary team, with 40+ hosts, commentators, and in-country reporters, representing the different disciplines and countries relevant to Hispanic audiences.
The complete Spanish-language presentation of the 2024 Paris Olympics averaged a Total Audience Delivery (TAD) of 289,000 viewers across Telemundo, Peacock and Telemundo streaming platforms, up +36% vs. Tokyo. Paris Olympic viewership on Telemundo increased 31% from the comparable period for the Tokyo Olympics, while Universo viewership spiked 126%.
Total minutes consumed reached a record of 3.9 billion minutes over the 19 days of Olympic coverage across Telemundo, Universo, Peacock and Telemundo streaming and social media platforms, up 51% vs. Tokyo in its 20-day entirety. The Summer Games posted 122 million minutes streamed across all content types (live/replay/highlight), up 643% when compared to Tokyo making it the most streamed Games in Telemundo’s Olympics history.
The 2024 Paris Olympics generated a total of 122 million minutes across Telemundo’s digital platforms, while social media reached 119 million views to date
Source: Nielsen, Live+SD, P2+, program data. Total Audience Delivery is based on national Nielsen data and digital Adobe Analytics data. Social data is from ComScore Social (Instagram minutes data unavailable due to limitations).
