U.S. HISPANIC
Nueva Network Taps HLX+ as Its USH Corporate Social Responsibility Partner
19 de agosto de 2024
Nueva Network, launched in March 2021, offers premium content across 517 radio stations in 112 DMA’s with 97% coverage of the US Hispanic market
Nueva Network, the largest independently owned and minority-certified Spanish-language audio network in the U.S., announced its partnership with HLX+, the national network of Latinos and allies dedicated to creating sustainable and impactful programs that celebrate the richness and diversity of the Hispanic community, as its official Corporate Social Responsibility (CSR) partner. This collaboration marks a significant commitment to social impact, beginning with a major initiative during Hispanic Heritage Month. Together, the organizations will mobilize nearly 500,000 thousand dollars worth of home and personal care products, aimed at helping underserved communities along the Northeast Corridor. This effort is projected to provide financial relief to thousands of families with an average savings of $500 dollars per household, making a significant difference in their daily lives.
This initiative is set to expand nationwide in 2025, with planned stops in the Midwest, Southeast, Southwest and West Coast, further extending reach and impact. This expansion underscores the partnership’s dedication to addressing the needs of underserved communities across the country.
Jose M. Villafañe, CEO/CRO of Nueva Network, expressed his commitment to the partnership: “We are thrilled to collaborate with HLX+ to highlight impactful stories and support our communities in a meaningful way. This partnership aligns seamlessly with our mission to enrich the lives of our audience through diverse and compelling content. It represents a pivotal step in our ongoing commitment to social responsibility and community engagement.”
Nueva Network, launched in March 2021, offers premium content across 517 radio stations in 112 DMA’s with 97% coverage of the US Hispanic market. Nueva provides advertisers with unique entry into network audio space and product integration through the biggest Syndicated Personalities in Spanish Language Network Radio and Social Media Extensions. The company also supports talent and brands’ corporate social initiatives, offering services such as media production, targeted customized premium content, and media extensions including social media, live reads, and endorsements for both national and regional placements through traditional, digital and programmatic media.
Nancy Rosado Santiago, Founder of HLX+, shared her excitement: “Joining forces with Nueva Network’s remarkable team is more than just about capturing and sharing stories; it’s about doing so with the dignity, love, and respect our communities have long been deserving of. This partnership allows us to celebrate the beautiful diversity among us and to tell stories of adversity, perseverance, hopes and triumphs. It expands our reach and enables us to contribute more significantly to this impactful work.”
HLX+ has helped partners like Procter & Gamble and Goya Foods connect with the Latino community and facilitated much-needed relief to families in need by distributing essential products and leveraging a national network of volunteers for local outreach.
