
The WARC Awards 2024 celebrated four award-winning campaigns from Latin America that demonstrated innovative and creative strategies that highlight the power of creativity and channel integration in effective marketing – during a recent online event, the agencies behind these campaigns delved into the strategies behind the work.
Why these campaigns matter
The WARC Awards for Latin America, which are now open for entries ahead of the 2025 edition, recognise the best in the region with the winners heading for the global tier of the competition. Here, we explore the strategies behind four of the winners of the 2024 competition.
WARC partnered with FIAP (the awards festival that has recognised creativity in all advertising formats in Latin America for 55 years) for a Spanish-language webinar.
Access the free version text here