FIAP’s reveals its Grand Slam 2024: The ranking Honoring Ibero-American Creativity

As part of the highly anticipated FIAP In-Person Gala during AWLATAM, the festival unveiled the prestigious Grand Slam 2024. This ranking recognizes and celebrates top creative talent from Ibero-America on a global stage. The 2024 edition honors agencies and professionals who have elevated the creative industry by consistently innovating and pushing boundaries in every project.

The 2024 FIAP Grand Slam exemplifies the boundary-pushing creativity of Ibero-America. This ranking, which proportionally combines the winners of major local awards, FIAP, and Cannes Lions, showcases the intersection of talent, culture, and innovation. As Daniel Marcet, CEO of FIAP, stated, “It’s not just about winning; it’s about demonstrating consistent excellence across multiple competitions, much like in sports.”

Mara Fernandez, Chief Transformation Officer of PRODU, emphasized the role of technology and industry evolution: “This year, we’ve witnessed technology transition from a mere tool to an integral part of creative ideas. It’s exhilarating to see top agencies seamlessly blending tradition with the avant-garde. Latin America is solidifying its position as a global creative hub. The Grand Slam underscores that great ideas transcend borders.”

Grand Slam 2024: A look at the Top Creatives of Latin America
The 2024 Grand Slam not only recognizes agencies’ current success but also celebrates their consistent, strategic approach to developing creative campaigns. This ranking, a benchmark in the industry akin to sports’ Grand Slams, evaluates the performance of 557 agencies from 22 countries.

AlmapBBDO claimed the top spot in this competitive ranking, displacing GUT Buenos Aires to second place. Through exceptional performance on global, regional, and local stages, AlmapBBDO solidified Brazil’s reputation for creative excellence and cemented its position as a world-class agency.

Circus Grey Peru rounded out the podium, showcasing remarkable success across multiple countries. By creating purpose-driven campaigns, the Peruvian agency demonstrated a collaborative approach with clients, achieving groundbreaking results that have left a lasting impact on Peruvian advertising and the broader Latin American industry.

View Grand Slam magazine