U.S. HISPANIC

The Underline and Inter&Co Partner to Transform Miami into a Greener, More Connected Community

15 de diciembre de 2024

The Underline Elevates Miami's Urban Experience with Inter&Co Partnership, Introducing Lifestyle Offerings including Community Programs, Bikeshare Initiatives, Coffee Shops, and More

The Underline, a transformative 10-mile linear park and urban multi-modal, green corridor connecting Miami’s neighborhoods, announces a strategic partnership with Inter&Co, a financial super app with over 35 million users across the Americas. Together, they will bring a range of community-driven initiatives to this first-class trail.

A partnership built on shared values and commitment to sustainability, health, mobility and elevating the quality of life for Miami residents and visitors alike, The Underline is transforming underutilized space into vibrant, valuable assets for the Miami community with the generous support from private partners like Inter&Co, modeling a national blueprint for public-private partnerships (PPP). Highlights of Inter&Co’s partnership with The Underline include the naming of three new amenity areas that will be dedicated to enhancing community experiences and sustainable transportation in Miami.

“Inter&Co’s partnership with The Underline reflects a mutual vision of transforming Miami into a greener, more connected city,” said Meg Daly, Founder of Friends of The Underline. “By turning underutilized spaces into vibrant community hubs, we’re able to deliver on what the community has been asking for—safe, accessible spaces that celebrate culture, promote sustainable mobility and resilience and enhance quality of life. Together, we’re not only shaping Miami’s future but also creating a model for how public-private partnerships can reimagine urban spaces across the country.”

Inter&Co is introducing a bikeshare program featuring more than 100 bicycles with docking stations strategically placed along The Underline’s 10-miles, connecting Brickell to the Dadeland area. The bikeshare program will provide convenient and eco-friendly transportation options, offering an innovative and sustainable way for visitors and residents to explore The Underline’s expansive trails and park areas. The bikeshare program will integrate seamlessly with the Inter&Co super app, providing customers the ability to unlock and ride the bikes at no cost.

Aside from the bikeshare program, this partnership brings a series of unique Inter&Co Cafés set in repurposed shipping containers to energize the park’s vibrant spaces. The financial services company has 12 cafés located in Brazil and is now bringing that concept to TheUnderline in Miami. These hubs will not only serve the local community but also provide added benefits to Inter&Co’s 3.6 million Global Account holders, offering them exclusive discounts, happy hours, Loop loyalty program points and more. Beyond serving as trendy coffee spots, the Inter&Co Cafés will host a diverse array of events, from half marathons through the linear park space to Brazilian Day celebrations. This initiative perfectly aligns with The Underline’s vision of sustainable design and urban innovation, creating a unique blend of finance, culture, and community engagement in one of Miami’s most exciting public spaces.

“Our partnership with The Underline is a testament to Inter&Co’s dedication to serving our Brazilian and Latin American customers in Miami and beyond,” said João Vitor Menin, Global CEO of Inter&Co. “With millions of Latin Americans and Brazilians calling Miami home or visiting annually, we’re creating more than just a financial service – we’re building a community hub. Through our super app, we’re offering exclusive local benefits, cultural events, and everyday conveniences that resonate with our customers’ lifestyles. This collaboration allows us to blend digital banking with real-world experiences, fostering a sense of belonging and providing tangible, daily benefits to our community. It’s about being a trusted partner in our customers’ lives, whether they’re longtime residents or first-time visitors to Miami.”

Diario de Hoy

jueves, 22 de enero de 2026

Image

Sony apuesta por la Producción Virtual en México con una experiencia práctica

Image
MERCADO Y NEGOCIOS

• Andrés Nieto de Vívaro Media: "Contamos con la experiencia técnica para la transmisión de este complejo Mundial"

• Colour by GRUP MEDIAPRO estandariza su flujo de posproducción en Uruguay y Argentina con DaVinci Resolve Studio

• EITV busca alianzas de contenido para fortalecer sus plataformas de streaming en Brasil y EE. UU.

• Catalina Ramos de OTTera: “El negocio del streaming hoy está en integrar OTT, FAST y monetización en un solo ecosistema”

• Sophos: El malvertising expone a las marcas a un nuevo frente de ciberamenazas

• TECNO acerca la inteligencia artificial con smartphones pensados para la vida real

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Image
Catalina Ramos de OTTera
Image

La publicidad digital, uno de los pilares del marketing moderno, se ha convertido también en un vector cada vez más atractivo para el cibercrimen. Así lo demuestra TamperedChef, una campaña global de malvertising analizada por el equipo de expertos en ciberseguridad de Sophos X-Ops, que utilizó anuncios aparentemente legítimos para distribuir software malicioso diseñado para robar contraseñas y datos sensibles.

Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.