Bolivia’s Karina Llanos Named A Portfolio Night All-Stars Grand Prize Winner

Karina Llanos, a copywriter and social media creative based in Santa Cruz de la Sierra, Bolivia, is one of just five talented young creatives named by The One Club for Creativity as 2024Portfolio Night All-Stars Grand Prize winners.

As a Grand Prize winner based on her work on a brief for Perdue Farms, Llanos will receive a free trip to Creative Week 2025 in New York in May, where she will attend The One Show 2025, ADC 104th Annual Awards, Young Ones Student Awards, Type Directors Club TDC71 competition events, and more.

Established in 2003, Portfolio Night has long been recognized as the world’s largest advertising portfolio review program, taking place in dozens of cities around the world on the same date to help the next generation of creative talent entering the industry.

This year’s event in Bolivia was hosted by Circulo Creativo Bolivia.

One participant from each of last year’s 26 cities was selected as Portfolio Night All-Stars, as determined by industry professionals who hosted the events.  As Bolivia’s PN All-Star, Llanos then participated in a virtual creative bootcamp in January, where she worked on a brief from Perdue Farms and their agency Colle McVoy, and attended online seminars and recruiting sessions.

The PN All-Stars Grand Prize winners were selected by a judging panel consisting of Jody Hallman, VP, Integrated Marketing, Perdue Farms; and three from agency Colle McCoy: Ciro Sarmiento, CCO; Meghan Figueroa, GCD; and Katie Walley-Wiegart, head of brand comms and marketing.

Since starting 22 years ago, Portfolio Night has taken place in 70 different cities across 45 countries, with more than 13,000 portfolios reviewed.

This important event, presented by the global non-profit One Club for Creativity, serves as the gateway for young talent to enter the ad industry or find a new job.  It enables the best of the present — hundreds of renowned international creative directors at host agencies — to meet and mentor the leaders of the future in industry hubs around the world.

Portfolio Night has also become a crucial tool for agencies in recruiting top young talent, providing a platform for recognition from local industry peers, and giving agencies a place on the global stage as the ad world tunes in to this one-of-a-kind event.

Branding for Portfolio Night 2024 was created by Nana Rausch at Quick Honey, based in New York and Berlin.