Hispanic Public Relations Association Announces 2025-2027 Board of Directors

The Hispanic Public Relations Association (HPRA), a leading trade organization dedicated to amplifying the knowledge of and engagement with U.S. Latino audiences through education, professional development, and resources, announced its 2025-2027 board of directors.

“Our leadership is proud of the significant growth that HPRA has achieved in recent years, including increasing our membership and strengthening our impact through our programming, scholarships, and the ¡BRAVO! Awards,” said HPRA President Sonia V. Diaz. “As the demand for diverse talent in communications only continues to grow, we are elated to welcome our new board members, who bring unparalleled expertise and a shared commitment to promote our perspectives across the industry.”

The 2025/2027 HPRA board of directors comprises communication leaders from agency, corporate, government, education, non-profit, and independent consultancies across diverse industries:

Sonia V. Diaz, Zaid Communications, President
Jaime Rojas, Jr., Rojas Public Affairs, Vice President
Rose Mary Cortes, Cortes Marketing Group, Treasurer, Marketing and Communication Committee Chair
Jennyfer Grundler, CCOMGROUP, Secretary, ¡BRAVO! Co-Chair
Natalie Asorey, University of Florida, Scholarship Committee Chair
Jennifer Becerra, H+M Communications
Darcy Brito, Aflac
Gina Carriazo Hickey, Hilton, Programming Committee Co-Chair
Andy Checo, d expósito & Partners, Programming Committee Co-Chair
Gigi García Russo, HUNTER
Amanda Giordano, M Booth
Jasmin Hartmeier, Chemistry Cultura
Julie Jimenez-Padron, rbb Communications
Brenda Mendoza, Guardian Life, ¡BRAVO! Chair
Elisabeth Rosario, Communications Consultant, Marketing and Communication Committee Co-Chair
Carla Santiago, Edelman

The organization also announced a centralization of its efforts to better service members, brands, agencies, partners, and scholars nationwide. The board of directors will spearhead select committees to address organizational needs such as programming, communications, fundraising, scholarship, and the annual HPRA ¡BRAVO! Awards.