U.S. HISPANIC
Dailymotion reveals the 4 key pillars to mastering attention with AI in OLV
28 de marzo de 2025
Brenda Rodríguez, Sales Manager in Mexico; Lara Krumholz, General Manager Latam; and Valeria Basmagi, Pan-regional Sales Director Latam
In an exclusive gathering with brands, agencies, and partners held at the Lobby Bar of the Sofitel Mexico City Reforma, Dailymotion unveiled the four key pillars to mastering attention through Artificial Intelligence in online video (OLV).
The event featured the participation of Lara Krumholz, General Manager Latam; Brenda Rodríguez, Sales Manager in Mexico; and Valeria Basmagi, Pan-regional Sales Director Latam. The three shared multi-screen strategies aimed at helping brands connect more effectively with audiences and create campaigns that truly resonate.
The event was opened by Lara Krumholz, who emphasized Dailymotion’s position as a global video marketing platform and its role in the evolution of the advertising ecosystem. During her remarks, Krumholz highlighted the event’s key insight:
“Attention from OLV to CTV must become a strategy in itself—not just a KPI. It’s no longer enough to measure views or clicks; today, the real challenge is capturing and maintaining user attention in an increasingly competitive multi-screen environment,” she stated.
During the gathering, Dailymotion shared tools anchored in four essential pillars: innovation, creativity, data, and insights.
“Beyond focusing on traditional metrics like viewability, our goal is to show both agencies and direct clients that Dailymotion is a video platform that goes beyond the OLV and CTV space. We aim to be a strategic partner that supports attention measurement before, during, and after a campaign,” said Valeria Basmagi.
Meanwhile, Brenda Rodríguez added: “The most important thing is to develop multidimensional strategies—not just focus on traditional KPIs, but really seek to capture the viewer’s attention in order to connect with the audience and make our campaigns truly resonate,” she emphasized.
As part of the keynote session “Attention as a Strategy from OLV to CTV,” Dailymotion introduced four key concepts that are transforming how advertising impact is measured:
· Shift the focus from views to attention: Real impact lies in capturing and retaining attention.
· Leverage AI and data (Predictive Targeting): To map and understand user interaction across every screen.
· Optimize creatives: Continuously, to maintain interest and maximize sustained attention.
· Go beyond vanity KPIs: Attention strengthens brand connection and drives meaningful actions.
With this approach, Dailymotion reaffirms its commitment to leading a new era in digital advertising, where attention becomes the new strategic value. Through innovation, smart data, creativity, and a user-centric vision, the platform invites brands and agencies to rethink their metrics and build more effective, memorable, and relevant campaigns within today’s audiovisual ecosystem.
