Federico Bianchi of The NEW YOU Studio: “Our vision is for us to function as a real creative hub”

The NEW YOU Studio today announced its launch as a premier center for the production of high-quality, innovative content. Born within the ecosystem of Great HealthWorks, a leading U.S. direct-to-consumer nutritional supplement company, The NEW YOU Studio leverages years of expertise to offer comprehensive production solutions.

“For over two decades, we’ve been producing high-impact content for brands that directly reach millions of consumers. This track record gives us a deep understanding of what turns an idea into tangible results: conversion, emotional connection, and coherence between message and format,” explains Vanessa Walker, President of The NEW YOU Media.

The newly transformed studio is now a space where creativity and technology converge to bring impactful projects to life. “Our vision is for The NEW YOU Studio to function as a true creative hub, not just a place to record or rent,” states Federico Bianchi, Executive Director of Integrated Production. “A space where you can create from strategy to finished content, across multiple formats and platforms. We have years of production experience, and now we’re adding cutting-edge technology, AI, livestream capabilities, and a team that moves quickly and understands today’s (and tomorrow’s) needs.”

This transformation is the result of the visionary leadership of Vanessa Walker and Matthew Usher, General Manager of the studio, who have spearheaded a comprehensive renovation to position the studio at the forefront of the industry. “We are excited to offer a complete suite of services, including pre- and post-production, media distribution, and advertising buying, all under one roof,” details Vanessa Walker. “Our location near I-95 and Fort Lauderdale-Hollywood International Airport provides unparalleled access for clients across the country and internationally. It’s the perfect place for creators seeking a comprehensive and streamlined solution for all their production needs.”

The studio boasts a first-class infrastructure to support this vision, including a green room with talent and celebrity access, a control room, cyclorama, a fully equipped staff kitchen, and versatile sets suitable for all types of productions, from podcasts and cooking demos to large-screen formats and social media content.

“This is a game-changer,” assures Bianchi. “We were working with a solid studio, but focused internally on our brands. Now, with this renovation, we are opening our doors to the external market with top-tier infrastructure, updated equipment, and super versatile spaces. This allows us to accommodate everything from large productions to more agile projects, all with a very competitive and professional level.”

Artificial intelligence plays a fundamental role in optimizing processes and unlocking new creative possibilities. “AI helps us accelerate processes, optimize resources, and open up new creative avenues,” explains Bianchi. “From generating visual environments and improving image and sound quality to automating tasks and adaptations for different languages and formats. It makes us faster, more precise, and more flexible, which translates into higher quality and more efficient productions for our clients.”

“Traditional production remains the heart of everything, but now we’re adding a layer of technology that allows us to scale, try new things, and adjust on the fly,” adds Bianchi. “It’s like having a co-pilot that helps you go further without losing creative control. It’s not about replacing, but about adding: giving creative and technical teams tools that enhance their vision in innovative ways.”

ADVANTAGES OF SOUTH FLORIDA

South Florida offers an ideal environment for audiovisual productions. “The weather is great almost year-round, there are tax incentives, and we are right in front of the Fort Lauderdale airport, minutes from Miami,” highlights Bianchi. “That, combined with the diversity of locations and local talent, makes it a strategic place to produce without complications, facilitating logistics and reducing costs for productions that choose our region.”

On this point, Matt Usher adds, “It’s the perfect place to carry out audiovisual productions or cover any need related to film studios. We’ve been here for several years with a consolidated team that includes video editors, sound and animated graphics experts, as well as specialists in all areas of production. Now, after renovating our facilities, we are officially opening our doors to serve clients beyond the needs of our founding company.”

“Having teams that speak multiple languages and understand different cultures allows us to work for broad audiences without losing authenticity,” concludes Bianchi. “And in terms of locations, in less than an hour you have beaches, city, suburbs, nature – everything you need to tell visually rich stories without leaving the area. This gives our clients versatility and a more real connection with global audiences.”

The NEW YOU Studio solidifies its position as a leader in content production, combining experience, cutting-edge technology, and a strategic location to offer comprehensive solutions to its clients.