U.S. HISPANIC
Havas Life Expands Global Presence With New Agency Launch In Middle East
5 de mayo de 2025
In order left to right: Dana Tahir, CEO HAVAS Red Middle East, Carlo Nakhle, Business Director Havas Life Middle East, Dany Naaman, CEO Havas Middle East, Fabio Silveira, Managing Director Havas Creative Middle East, Charles Houdoux, CEO - APAC & LATAM of Havas Health Network
Havas Health Network announce the launch of its newest office, Havas Life Middle East, further expanding the Havas Life group of agencies and reinforcing its commitment to delivering world-class healthcare advertising and strategic communications in the MENA region.
With a mission to inspire ideas and improve lives, Havas Life Middle East aligns with the global vision of Havas Life as the leading powerhouse of Havas Health. This expansion underscores Havas Life’s dedication to delivering reach, strength, and speed while addressing the evolving needs of the world through impactful storytelling aimed at improving health outcomes.
“This launch underscores our commitment to expanding Havas Life’s footprint in regions where healthcare innovation is thriving—and where our clients are rapidly investing in multi-country growth across the Middle East,” stated Charles Houdoux, CEO – APAC & LATAM of Havas Health Network. “With Carlo’s leadership and our team’s expertise, we’re poised to deliver creative solutions that truly transform how healthcare brands connect with their audiences.”
Havas Life Middle East will offer a comprehensive suite of services, including strategic brand planning, creative development, digital health innovation, multichannel marketing, patient engagement, and disease awareness campaigns.
The agency’s launch aligns with Middle East’s vision to become a global hub for healthcare innovation and excellence. By combining local insights with Havas Life’s global expertise, the Middle East Village is well positioned to become a key player in the region’s healthcare advertising landscape.
“The Middle East is a dynamic hub for healthcare innovation and growth, making it the perfect location for Havas Life’s newest office to serve our clients around the region,” shared Carlo Nakhle, Business Director, Havas Life Middle East. “Our goal is to create campaigns that not only resonate with healthcare professionals but also empower patients and communities across the region. I am thrilled to lead this venture and collaborate with our talented team to make a meaningful impact.
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