MERCADEO
Dieste and Cricket Wireless Celebrate HBCU Legacy in New Campaign Strength in Numbers
3 de septiembre de 2025
The campaign also includes Cricket’s own HBCU student ambassadors, whose authentic voices and perspectives were vital in bringing the project to life
Dieste announced the launch of its latest campaign for Cricket Wireless, titled Strength in Numbers. Developed in collaboration with award-winning director Malik Vitthal, the campaign is a powerful celebration of the enduring legacy of Historically Black Colleges and Universities (HBCUs).
The film highlights Cricket’s long-standing support for HBCUs, a partnership that began in 2018. It showcases how the HBCU experience fosters confidence, unity, and a sense of belonging that resonates well beyond the campus environment.
The campaign features a team of top-tier talent, including cinematographer Autumn Durald (Black Panther) and choreographer Brittany Russell-Perry (BET Awards). Crucially, the campaign also includes Cricket’s own HBCU student ambassadors, whose authentic voices and perspectives were vital in bringing the project to life.
The result is a dynamic, high-energy portrayal of community spirit, reminding audiences that when people come together, they move further.
“Strength in Numbers” is rolling out across digital, social, and broadcast platforms. This campaign reinforces Cricket’s ongoing mission to celebrate cultural connections and empower communities through reliable wireless service.
