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LERMA/’s Caitlin Mitchell Reimagines Social Strategy
28 de septiembre de 2025
The era of brands solely controlling their message is over. That’s the core message from Caitlin Mitchell, Principal of Social Strategy at LERMA/, who argues that the biggest shift in social media is its evolution into a two-way conversation. Mitchell emphasizes that brands must recognize that their content is no longer a one-way broadcast; it can be “remixed and reshaped” by the public, creators, and influencers.
