U.S. HISPANIC
Diamond Films with Dailymotion Advertising and his disruptive Echo AI solution for the Launch of La Vida de Chuck
31 de octubre de 2025
The Echo AI campaign invited audiences to engage in real-time conversations about the film
La Vida de Chuck, the much-anticipated Stephen King adaptation, became the centerpiece of one of the most memorable film campaigns of the year. In partnership with Dailymotion Advertising, Diamond Films leveraged the breakthrough Echo AI format, creating an ad experience that audiences could talk to. Echo AI powers the move from mass monologues to personalized, one-to-one conversations.
Driving Record Engagement Through Innovation
Running from August 11–24, 2025, the Echo AI campaign invited audiences to engage in real-time conversations about the film, from release dates and showtimes to plot details and cast insights. This pioneering approach captured audience curiosity and transformed passive viewing into active participation.
The results speak for themselves:
• 1.9 million impressions
• 6.28% interaction rate (+80% above benchmarks (3.5%) for video engagement)
These numbers confirm the campaign as a standout success, ranking among the most impactful digital activations in Mexico’s film industry.
Emotion and Storytelling at the Core
Just as La Vida de Chuck explores the profound emotional journey of its protagonist, the campaign placed emotion and storytelling at the heart of its design. Audiences showed a strong connection to:
• The star-studded cast (Tom Hiddleston, Mark Hamill, Karen Gillan, Chiwetel Ejiofor)
• The Stephen King signature, instantly recognizable and trusted
• The universal emotional themes of life, memory, and human connection
Interactive conversations reflected this emotional pull, with users asking questions like “Is it based on a true story?”, “What genre is it?”, “Who else is in the cast?” — highlighting genuine curiosity and excitement.
A Benchmark for the Future of Film Advertising
The Echo AI campaign for La Vida de Chuck not only delivered substantial uplifts in audience engagement and perception, but also set a new benchmark for how entertainment brands can connect with their audiences. By combining precise targeting, attention-grabbing creative formats, and personalized one-to-one interaction, Diamond Films and Dailymotion Advertising proved that AI-powered engagement is the new frontier of advertising
A Campaign to Remember
This campaign underscores Dailymotion’s Advertising commitment to innovative video marketing strategies and its ability to effectively reach and engage diverse audiences, turning curiosity into action and discovery into ticket sales.
Diamond Films and Dailymotion Advertising demonstrated that AI-driven engagement is the new frontier of advertising. “Our strategies stem from the need to be present, stay relevant, and create value. We found all of that with Dailymotion Advertising, but what we truly discovered here was the ability to build an authentic bond with the audience — a closeness that no one had managed to make feel so natural. Cinema, through Dailymotion Advertising, connects you to the movie of your life,” said Edgar Hernández, Digital Marketing Manager at Diamond Films.
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