Dailymotion Advertising unveils Ray, its all-in-one Agentic AI platform dedicated to video marketing

Dailymotion Advertising, the video marketing suite developed by Dailymotion, today announces the launch of Ray, its new Agentic AI video marketing platform designed to transform a simple brief into an actionable plan in just minutes.

Ray embodies the vision of smarter, more transparent, and human-centered advertising, at a time when the industry is striving to combine efficiency with explainability in the use of artificial intelligence.

Built on the principle that artificial intelligence is only meaningful when supported by reliable, measurable, and controlled data, Ray relies on a proprietary data infrastructure derived from Dailymotion’s video ecosystem. This system analyzes hundreds of thousands of thematic and attentional signals every month. This depth of protected and continuously enriched data enables Ray’s AI models to generate trustworthy, explainable, and impact-driven recommendations. Without this data foundation, no decision could be made with confidence.

With Ray, brands and agencies gain access to a platform designed to deliver measurable and immediate impact.

A new generation of platform serving performance and clarity

In a landscape where video marketing is becoming increasingly complex, with fragmented tools, creative fatigue, and mounting performance pressure, brands and agencies are looking for solutions that combine precision, speed, and transparency.

Ray meets these needs by bringing together the entire marketing journey from audience understanding to performance measurement within a single interface, transforming a simple brief into a complete action plan in minutes.

The Agentic AI platform is built on a technological architecture structured around four complementary pillars:

Predict AI instantly designs personalized media plans based on real audience signals and over 700,000 analyzed video topics each month.

Engage AI analyzes and optimizes creative assets using data from attention and neuroscience to guarantee impact before distribution.

Activate AI automates campaign activation and optimization, balancing precision, reach, and efficiency.

Measure AI provides narrative, explanatory reports that help users understand results and identify levers for improvement.

“With Ray, Dailymotion isn’t just evolving; we are redefining the future of video marketing. We are merging the power of AI with creative excellence, grounded in absolute transparency.
At the heart of Ray is our proprietary data, a unique intelligence refined by Dailymotion’s 20 years of experience in video data analysis. It provides brands with an environment that is not only reliable and explainable, but above all, designed for action.
Ray embodies our deepest conviction: true innovation is what brings clarity, enables precise action, and generates measurable, sustainable value for our partners” said Bichoï Bastha, CEO, Dailymotion Advertising.

Through this unified approach, Ray removes complexity, ensures full traceability of every decision, and leverages Dailymotion’s proprietary video data to offer an unparalleled understanding of audiences. By combining rigor, creativity, and transparency, the platform redefines the standards of modern video marketing and puts artificial intelligence at the service of clarity and performance.

An innovation aligned with Dailymotion’s strategic vision and values

Ray is more than just a technological platform, it reflects Dailymotion’s philosophy and the values guiding its transformation.

Innovation here is expressed through explainable AI, grounded in data reliability and transparent decision-making. Each recommendation is based on measurable, verified signals, accompanied by a confidence level that ensures responsible and controlled use of technology.

Ray’s reliability is built upon proprietary, privacy-compliant data sourced from a fully controlled video ecosystem, ensuring total integrity in data collection and analysis.

Ray puts people at the center of the creative process and supports marketers, analysts, production teams, and commercial partners in developing more effective and sustainable video strategies. Artificial intelligence serves as an assistant and optimizer, enhancing creativity rather than replacing it.

“In Latin America, where digital audiences are so active and diverse, Ray offers brands an innovative way to connect through reliable data and responsible AI. By combining technology and creativity, it drives efficiency, trust, and creativity throughout the entire video marketing journey” said Lara Krumholz, SVP & General Manager Latin America, Dailymotion Advertising.