U.S. HISPANIC
Christian Mondragón of Casanova//McCan: If Your Job-Hunt Email Were An Ad… Would It Be Skippable?
6 de febrero de 2026
Christian Mondragón, Senior Creative of Casanova//McCan
In 2010, Alec Brownstein spent $6 on Google Ads. The brilliant Alec bought keywords using the names of top creatives. He did it because he uncovered a powerful insight: Creative Directors like to Google their own names “every now and then.” So when they searched themselves… his ad would pop up, asking for a job and linking straight to his portfolio: “Hey, David Droga — Googling yourself is a lot of fun. Hiring me is fun, too. www.alecbrownstein.com”
Alec landed interviews with the legendary David Droga and Gerry Graf… and even received two formal job offers from Ian Reichenthal and Scott Votrone. I believe that talent in marketing or advertising is also measured by how well you sell yourself. It’s very common for me to receive messages from people looking for work:
“I’m looking for a job. Here’s my resume and portfolio. Looking forward to hearing back. Thanks” . Three months later: “A while ago I sent you my portfolio. I’m still looking. Looking forward to hearing back.” Now imagine running a campaign with that same cold energy: “Product looking for a buyer. Here’s the product. Buy it now.”
Three months later: “Product is still looking for a buyer. What are you waiting for?” So why not try something different? You are the product, the brand, the agency, and the client.
I’m not telling you to launch a 360 campaign. Just add a little spice. It can be an email or a DM. Job hunting is personal branding. A great job-hunt email should do three things:
- THE THUMB-STOPPER: That headline or first line that makes the reader pause their mental scroll and think: “Okay… I have to open this.”
- THE MIRROR-CHECK: Build your message with real insights, connections, and overlaps between you and the role or that person. Tell it in a way that feels interesting, smart, curious, or even funny.
- THE OPEN LOOP: Share where you are today, where you’re headed, and show you’re open to opportunities now or down the road. It’s not “I need a job”… it’s: “I’m here, in case you ever need me.”
- BONUS TRACK — THE VIBE-CHECK: The energy you write with is the energy people feel when they read it. If it’s not fun to write, it won’t be fun to read.
So here’s a brief, and a piece of advice: Stay top of mind. Be likable. Show good judgment. People tend to choose humans they actually like.Trigger an emotion or a real connection. It’s not about insisting. It’s about leaving a mark. Remember: if you never ask for a job, you’ll never get rejected. Fear of rejection makes you write a boring cover letter.
Make people want to know more about you, about your brand. That’s how advertising works, right? This isn’t a critique. It’s an invitation: stop writing like an applicant…, and start showing up like a smart brand, or at least a fun one.
Here are three fun things some people did to get hired.
#1 THE GOOGLE JOB EXPERIMENT by Alec Brownstein
#2 THE ULTIMATE COVER LETTER by Chase Zreet
Diario de Hoy
Noticias relacionadas (4)
7 de noviembre de 2025
Ivonne Galaz And Casanova Mccann Launch Corridos Rescue Corridos, In Support Of Lgbtq+ Youth
