Sofía Vergara and Owen Wilson Lead Telemundo and Peacock’s Super Bowl Ad Ahead of the FIFA World Cup 26

Telemundo and Peacock marked Super Bowl Sunday with a new spot led by Owen Wilson and Sofía Vergara, airing immediately after Bad Bunny’s halftime performance, leveraging one of the year’s most significant cultural moments to position Telemundo as the destination to experience the FIFA World Cup 26 in Spanish. The commercial signals the beginning of the networks’ road to the World Cup, inviting audiences to experience the tournament through the emotion, culture, and expertise that define Spanish-language soccer coverage.

“Now that I’ve experienced soccer coverage on Telemundo and Peacock, I’m even more excited about the World Cup. No one knows the game like they do—or brings the same level of passion. It’s incredible!” said Golden Globe–nominated actor Owen Wilson, known for his work across film, television, and global franchises.

“I want everyone to have the best possible World Cup viewing experience, and that’s in Spanish, on Telemundo and Peacock. The expertise, the emotion, the passion—there’s nothing like it,” said Emmy-nominated actress and producer Sofía Vergara (Modern Family, America’s Got Talent).

A Super Bowl Moment Defined by Culture and Language
Airing immediately after the halftime show, the Telemundo and Peacock Super Bowl commercial was designed to tap into the energy of Hispanic audiences in the U.S., while also attracting bilingual and general-market viewers increasingly drawn to global culture and Spanish-language soccer.

“This commercial reflects what sets Telemundo apart: a World Cup experience defined by knowledge, passion, and culture,” said Claudia Chagui, Executive Vice President of Marketing and Creative at NBCUniversal Telemundo Enterprises. “It’s an invitation for audiences everywhere to experience the World Cup in a more meaningful way.”

A Talent-Driven Story Rooted in Authenticity
The spot follows Owen Wilson, a longtime soccer fan and LAFC supporter, as he gets swept up in the excitement and energy of watching soccer “in Spanish,” discovering how Telemundo’s coverage brings fans closer to the game. Along the way, he is joined by Sofía Vergara, a lifelong soccer fan and passionate supporter of Colombian football, whose cultural fluency highlights how Spanish-language coverage enables a deeper, more immersive experience of the sport. It’s not just about the language—it’s about the feeling.

As the story unfolds, Wilson begins learning Spanish to fully immerse himself in the World Cup and take his place alongside Telemundo’s renowned commentary team, revealing the passion, emotion, and cultural depth that define the game globally. His journey reflects Telemundo’s decades-long legacy in soccer storytelling and its deep connection to the sport’s history, traditions, and fans. Through Telemundo’s lens, soccer is celebrated as a shared cultural experience—where sport, language, and heritage come together to create moments that resonate long after the final whistle.

The Road to the FIFA World Cup 26
The Super Bowl commercial marks the first phase of a broader Road to the World Cup campaign that will roll out across NBCUniversal, Telemundo, and Peacock in the months ahead. As the exclusive Spanish-language home of the FIFA World Cup 26™, Telemundo is poised to deliver the largest Spanish-language World Cup coverage in U.S. history, supported by its decades-long soccer legacy and its multiplatform reach across linear television and streaming.

As soccer continues its rapid growth in the United States, the message is clear: the most authentic way to experience the world’s biggest sporting event is with the network that lives and breathes the game.

Watch full spot here