Archer Troy Miami Expands Leadership with Fernando Torres and Estefanía Maceira

Archer Troy Miami continues to consolidate its operations and market growth with the addition of Fernando Torres as Creative Director and Estefanía Maceira as Account Director. Both join the team to strengthen the agency’s creative and strategic offering, bringing their experience in developing relevant ideas for the brands it partners with.

Fernando has more than 15 years of experience in the industry, having worked across both network and independent agencies. Most recently, he was part of Ogilvy Miami, where he led creative development for a major regional account across Latin America and the Caribbean, driving brand platform development and campaigns for multiple markets, with a focus on cultural impact, regional consistency, and large-scale execution.

Maceira, meanwhile, has worked at agencies such as Element, Pure, and Ogilvy, where she developed her expertise in client management, project leadership, and building strategic relationships between brands and agencies.

Archer Troy’s Miami operation is led by Chany D’Amelio, Partner and Chief Creative Officer, who is based in the city driving the office’s growth and strengthening its presence across the U.S., Latin American, and global markets.

For Chany, these new hires reflect the agency’s current phase of expansion: “The agency is growing very fast, and for that growth to be healthy and sustainable, we need great professionals and incredible people. That’s exactly what Steph and Fer bring to the agency’s leadership.”

Fernando Torres, Creative Director, added: “Joining a project that is in a strong growth phase, with a clear ambition to build something meaningful, is truly exciting. I see Archer Troy Miami as having the potential to establish itself as a key player in the market, and I’m motivated to contribute across both strategic thinking and creative execution throughout this process.”

Meanwhile, Estefanía Maceira, Account Director, commented: “I’m excited about the opportunity to work directly with a different market and global clients—something that doesn’t always come along. I’m also motivated to strengthen relationships with our clients and continue building growth opportunities for the agency.”

With these additions, Archer Troy Miami continues to strengthen its team and solidify its market presence, investing in talent that combines strategic thinking, creativity, and a close understanding of brands’ needs.