Adamari López and Marc Crosas Team Up for DIRECTV’s Breadth of Sports Campaign

DIRECTV’s new advertising campaign, “Breadth of Sports”, brings to the forefront the wide range of Spanish-language sports content available through MiEspañol. This time, TUDN analyst and former professional soccer player Marc Crosas joins brand ambassador Adamari López to highlight the variety of leagues, sports, and moments that fans can enjoy in a single, all-in-one Spanish-language experience.

A Strong and Diverse Sports Offering with MiEspañol
At the heart of the campaign is the MiEspañol Genre Pack, designed for fans who don’t settle for following just one sport. This package includes more than 60 Spanish-language channels, along with ViX Premium (with ads) at no additional cost, making it a comprehensive destination for live games, replays, analysis, and more.

With channels like TUDN, ESPN Deportes, and FOX Deportes, MiEspañol delivers coverage of major leagues and competitions. While soccer remains one of its main attractions—with matches from top international leagues—the offering also closely follows baseball and basketball seasons.

What truly sets MiEspañol apart is its breadth: it brings multiple sports together in one place, allowing fans to follow everything they love without complications.

Much More Than “The Beautiful Game”
The Breadth of Sports campaign showcases everything fans can enjoy:

Soccer — Liga MX, UEFA competitions, and international leagues
Baseball — from the regular season to the postseason
Basketball — fast-paced action and highlight moments
It’s a reminder that sports fandom rarely revolves around just one game. MiEspañol reflects that reality with programming that caters to a wide range of interests throughout the sports calendar.

Meet the Faces of the Campaign
The campaign comes to life through two well-known and respected figures in Spanish-language media.

Adamari López
Host, actress, and one of the most beloved personalities on Spanish-language television, Adamari López has built a career defined by her warmth and authenticity. Her presence conveys familiarity and trust, connecting with audiences across generations and making her a widely cherished cultural figure and long-time DIRECTV brand ambassador.

Marc Crosas
Marc Crosas is widely recognized by soccer fans as a former professional player who has maintained a strong connection to the sport through media. His analysis and credibility make him an authoritative voice in the world of soccer, bringing both passion and expertise to the campaign.

A Front-Row Seat, Wherever You Are
The Breadth of Sports campaign is not only about variety—it’s also about access. MiEspañol makes it easy to follow multiple sports and stream content both at home and on the go through the DIRECTV app, ensuring that live coverage and Spanish-language commentary are always within reach.

With MiEspañol, DIRECTV delivers a broader sports experience for Spanish-speaking audiences—aligned with how fans enjoy sports today.

Subscribe today for just $34.99 per month and get more than 60 popular channels, including TUDN, ESPN Deportes, FOX Deportes, and ViX Premium (with ads) included.