Latin America Wins 14 Gold Pencils in The One Show 2026

The One Club for Creativity announced the winners of its coveted 2026 One Show Pencil and Merit awards from 57 countries, including 14 Golds from Latin America.

Announcement of Pencil and Merit winners was made in advance of tomorrow night’s conclusion of Creative Week 2026 at The One Show 2026 gala awards ceremony in New York hosted by comedian and actor Leslie Jones, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled.

LePub México México City led Latin America in Gold Pencil wins with seven, and was tied for the second-most in the world this year.

All of the agency’s Golds were for “Gulf of Mexico (Bar)” on behalf of Tecate by Heineken Group, working with Monks México México City and Landia México City.  Two were in Out of Home, and one each in Branded Entertainment, Cultural Driver, Direct Marketing, Experiential & Immersive, and Social Media.

Grey México México City was awarded three Gold Pencils, with Oriental Films México México City for “The Shooting” on behalf of La Unión newspaper and Articulo 19.  Two were in Film & Video, and one in Music & Sound Craft.

Other 2026 One Show Gold Pencils wins from the region were ISLA São Paulo with Aleta Buenos Aires and Isla Buenos Aires “The Sweat Side Of Sponsorship” for PepsiCo in The Indies; VML São Paulo “The Shakespeare Bic” for BIC Brasil in Creative Use of AI; and Wieden+Kennedy México México City with Victoria México City, Colossal Curitiba, and The Youth Curitiba “A TI, ¿QUIÉN TE ESPERA?” for Cerveza Victoria in Branded Entertainment.

Agencies, studios, and brands in Latin America were awarded 14 Gold Pencils, 18 Silver, 26 Bronze, and 71 Merits this year.

Globally, Ogilvy Singapore led the world in Gold Pencil wins with nine, all for “Vaseline Verified” on behalf of Vaseline, working with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York.

Three agencies — LePub México México City, Rethink Toronto, and Uncommon Creative Studio London — had seven 2026 One Show Gold Pencils each, followed by McCann Paris and Omnicom Chicago with six each, Apple Cupertino and VML New York with five each, and Publicis Conseil Paris and Serviceplan Germany Munich with four each.

A showcase of all 2026 One Show Pencil and Merits winners can be viewed here.

Entries were received from 69 countries this year.  The esteemed 2026 One Show global jury awarded agencies, studios, brands, production companies, and designers in 57 countries with 132 Gold Pencils, 162 Silvers, 296 Bronze, and 747 Merits.

The One Show 2025 Global Creative Rankings will be announced on May 18, 2026.