JK Media Group Expands the Sin Filtro Franchise on ViX and Bets on Vertical Content Produced in Los Angeles

During LA Screenings, Sebastián Jiménez, CEO of JK Media Group, and Flavio Morales, consultant and executive producer, revealed the company’s roadmap. With three docuseries currently in production — including the expansion of the successful Sin Filtro brand for ViX — and the launch of its first vertical-format series, the production company aims to capitalize on the success achieved with celebrities and attract new audiences through high-quality short-form storytelling.

Soon, they will announce the Mexican artists participating in Sin Filtro. “We think people are going to be surprised by the names we have,” they told PRODU. They explained that these are celebrities with major impact across Latin America, with the US Hispanic market in mind.

VENTURING INTO VERTICAL FORMATS

One of JK Media Group’s most notable new initiatives is its formal entry into the world of vertical content. The company has already completed production on its first two series in this format, focused on the romance and thriller genres.

“Vertical content is interesting because many people talk about it, but few have truly analyzed it. We spent a year and a half studying it and understanding, for example, that it’s a format performing very well among women over 40,” explained Jiménez. To ensure success, the company sought specialized consulting from experts from platforms such as ReelShort and brought together telenovela writers with specialists in digital audience engagement.

FILMING IN LOS ANGELES

Unlike other vertical productions that are often shot in studios or outside the U.S. to reduce costs, JK Media Group decided to differentiate itself by filming entirely on location in Los Angeles.

“It was important to do it in Los Angeles to set ourselves apart. Shooting here has value and creates a different language,” commented Flavio Morales. The casting for these vertical series combines emerging talent with “two or three surprises involving very well-known artists.” According to Morales, the goal is to maintain the essence of the US Hispanic market, even preserving the actors’ natural accents and expressions — such as those of Puerto Rican talent — in pursuit of an authenticity that resonates with Latino audiences in the U.S.