Flavia Panza of LALA US: “We saw a clear opportunity to bridge nutrition and taste”

LALA, one of Mexico’s most trusted dairy brands within the Hispanic community in the United States, is expanding its portfolio with the launch of LALA Plus, a new high-protein drinkable yogurt designed to meet the evolving nutritional needs of modern families.

The product arrives at a moment when consumers—particularly Hispanic households—are increasingly seeking functional foods that fit into everyday routines while delivering clear nutritional benefits. LALA Plus combines 11 grams of protein, 4 grams of fiber, and only 18 calories per serving, positioning itself as a balanced, on-the-go option available in four familiar flavors: Strawberry, Strawberry Banana, Mango, and Piña Colada.

Speaking with PRODU, Flavia Panza, Chief Marketing Officer of LALA US, explained that the launch stems from a deeper understanding of shifting consumption habits within the Hispanic market in the United States.

“We discovered that there were consumers looking for the benefits of high-protein products, but often felt they had to compromise on taste or enjoyment. That’s where we saw a clear opportunity to bridge functional nutrition with authentic flavors the whole family can enjoy,” Panza said.

She highlighted that the Hispanic consumer is playing an increasingly strategic role in shaping the food and beverage industry in the U.S., not only because of its demographic growth but also due to its cultural influence and evolving expectations around food.

“The Hispanic population represents a major driver of growth in the United States. For any food and beverage company, connecting with these families is essential because they are young, culturally influential, and central to the future of the market,” she added.

Panza, who previously worked in pediatric nutrition and specialized food categories, noted that one of LALA’s key challenges has been preserving the brand’s Mexican authenticity while expanding its relevance beyond Hispanic consumers.

“We want Hispanic consumers to feel the authenticity and closeness of the brand, while also making sure that non-Hispanic audiences can discover and embrace it. That balance is key for our growth strategy in the U.S.,” she said.

LALA Plus is now available in single 7oz bottles ($1.79) across Hispanic and major retailers in the United States, as well as in 12-packs ($12.34) at select Sam’s Club locations.

This launch reflects LALA’s continued investment in innovation within functional nutrition, reinforcing its position as a leading brand connecting Mexican heritage with the evolving needs of U.S. consumers.