Somos Más: Telemundo Unites Hispanic Fans Throughout FIFA World Cup 2026

As excitement builds toward FIFA World Cup 2026, Telemundo is inviting fans across the United States to celebrate the tournament through a message of unity, culture and shared identity with the launch of its multiplatform campaign, Somos Más.

Created as the cornerstone of Telemundo’s World Cup coverage, “Somos Más” positions football as more than a sport. The campaign highlights the stories, traditions and emotions that connect millions of Hispanic viewers, reflecting the diversity and strength of Latino communities throughout the country.

At the center of the initiative is the official anthem Somos Más, performed by Latin music stars Carlos Vives, Emilia, Wisin and Xavi. Blending regional sounds and contemporary Latin rhythms, the song serves as a tribute to the generations of fans who experience the World Cup as a cultural celebration shared among families, friends and communities.

The campaign arrives as the United States, Mexico and Canada prepare to host the largest FIFA World Cup in history, a tournament expected to attract billions of viewers worldwide and bring unprecedented attention to North America’s multicultural audiences.

Through television, digital platforms, social media activations and live experiences, Telemundo aims to showcase the role football plays in bringing together people from different countries, backgrounds and generations. The campaign’s message emphasizes that while fans may support different teams, they are united by a common passion for the game.

“Somos Más represents the spirit of our audience,” the network said in announcing the campaign. “It is a celebration of who we are, where we come from and the emotions that connect us through football.”

As the exclusive Spanish-language home of the FIFA World Cup in the United States, Telemundo is expected to deliver comprehensive coverage across broadcast, streaming and digital platforms, with Somos Más serving as the emotional centerpiece of its storytelling strategy leading into the tournament.

The campaign reflects a broader trend among brands and media companies investing in culturally relevant narratives that resonate with Hispanic audiences, one of the fastest-growing and most influential consumer segments in the United States.