Noah Kadner, editor of Virtual Production for American Cinematographer and author of the Virtual Production Field Guide for Epic Games
Estudios Churubusco and Simplemente are continuing to drive audiovisual production forward by joining forces to launch a virtual production forum. This innovative collaboration aims to revolutionize content creation in Mexico. Recently presented to the market, the forum showcased the capabilities and benefits of virtual production through a masterclass led by Noah Kadner, editor of Virtual Production for American Cinematographer and author of the Virtual Production Field Guide for Epic Games.
“With the launch of this forum, Mexico’s virtual production capabilities have taken a giant leap forward, enabling the creation of immersive digital environments on par with those seen in blockbuster films like Star Wars,” Kadner explained.
He added, “During the masterclass, a live demonstration showcased the forum’s capabilities. One of the most impressive examples was the recreation of Mexico City during the 1985 earthquake, featured in the Amazon series Cada Minuto Cuenta. This demonstration illustrated how large-format LED screens can be used to create a fully digital urban environment where actors interact in real-time, seamlessly blending physical elements with computer-generated backdrops.”
“Imagine having total control over the weather, lighting, and even the time of day during filming. Virtual production makes it possible, eliminating the uncertainties and delays often associated with outdoor shoots. Plus, the ability to make changes in real-time streamlines the production process and saves money. Witnessing this technology in action is truly mind-blowing.”
“Virtual production technology is no longer exclusive to large productions. It is now accessible to smaller projects, opening up new opportunities for independent filmmakers and local production companies. The forum is designed to be versatile and adaptable, accommodating a wide range of genres and formats, from films and series to commercials and social media content. Although some of these projects are still under wraps, the forum has already been used in several major productions. One notable example is Desafío India, an ambitious production that has harnessed the power of virtual production,” concluded the editor of Virtual Production for American Cinematographer.
