Americans purchased 107 million pounds of snacks the week leading up to Super Bowl 2024

Snack food sales jumped to $670 million during Super Bowl Week 2024, according to new data from Circana, commissioned by SNAC International (SNAC), the leading international trade association for the snack industry representing over 400 companies worldwide.

“The week leading up to the Super Bowl is the most significant benchmark for the snack food industry,” stated Christine Cochran, President and CEO of SNAC. “The brands that stand out during this pivotal week are positioning themselves for big things in the year ahead.”

The data shows that Americans bought 107 million pounds of snacks the week leading up to Super Bowl 2024. To put that into perspective, a Lombardi trophy weighs about 7 pounds, which totals over 15 million Vince Lombardi trophies

The snack data compared dollar sales from Super Bowl Week 2024 (week ending 2/11/24) to sales from the prior week (week ending 2/4/24). Notably, the most significant sales spikes were in the categories of tortilla/tostada chips and corn snacks.

The sales numbers for Super Bowl Week 2024 in dollar value, percent increase from the prior week, and pounds sold are as follows:

• Tortilla/tostada chips sold 34 million pounds for $172.2M (+31.7%)
• Potato chips sold 28.9 million pounds for $180.6M (+12.5%)
• Cheese snacks sold 7.8 million pounds for $58.6M (+11%)
• Corn snacks sold 6.2 million pounds for $43.2M (14.4%)
• Pretzels sold 9.6 million pounds for $42.6M (+8.2)