U.S. HISPANIC
Atresmedia Internacional: This year we went from 30 to 45 million subscribers with our three channels
Maribel Ramos-Weiner| 28 de octubre de 2016
Javier Nuche, general director, Atresmedia Internacional
In the 14th Annual Hispanic Television Summit in New York, PRODU conducted a survey on the most pressing topics for the industry of contents in Spanish, with the executives Javier Nuche, general director general, Atresmedia Internacional; Alejandro Bernal, manager of New Channels at Caracol Televisión Internacional; Tom Mohler, President and CEO of Olympusat; Guadalupe Alonso Coratella Content and Current Affairs director at Canal 22 Mexico and Rolando Figueroa, Head of Marketing US Hispanic and Latin America at Zee Mundo / Zee Entertainment.
“No one knows where the market is heading, it’s complicated, although increasingly more TV content is being consumed, maybe not through the linear channel, but through others. Nevertheless, we’re very satisfied this year, because we grew from 30 million subscribers to almost 45 million among the group’s three signals,” said Nuche, from Atresmedia Internacional.
On the other hand, Mohler from Olympusat said that pay TV in Spanish in the US has less than 5 million subscribers, but there are more than 20 million Hispanic homes. “Out of those 20 million, there are around 11 or 12 million in which Spanish is predominant 75% of the time, according to Nielsen. What does this mean? That we are only reaching a fraction or less than half of those consumers. That is where the Internet and OTT applications, such as Vemox come in, with lower costs, the opportunity to bundle with cell phones, broadband,” he expressed.
