U.S. HISPANIC
Atresmedia: The pay-TV industry will prevail
Maribel Ramos-Weiner| 13 de octubre de 2023
Mar Martínez Raposo Jornadas
Mar Martínez-Raposo, director of Atresmedia Internacional, pointed out that although the environment in the pay television industry “is complicated” due to “many players and opposing energies,” the sector will continue to advance.
“This industry will prevail in the upcoming years because of its power and resistance. Large operators are willing to support it and with a lot of investment in content and technology. For our part, we will be investing in content production to contribute the best way we can to an entertainment industry that is always changing,” she stated.
From the ATVC International Conference in Buenos Aires, “the most relevant meeting in terms of pay TV in Latin America,” Martínez-Raposo noted that the audience is proof that linear channels still have life. “People waste a lot of time [on platforms] searching for what they want to watch, while linear channels offer content curation. You only have to choose what channel profile you like and what entertains you.”
During 2023, Atresmedia consolidated several advances, for example, its entry into YouTube last year within the US market. “This has meant an important leap for us because we are a company creating a very traditional pay television model and doing very well with them.”
In addition to closing 2022 with 65 million subscribed homes worldwide, the company is celebrating the 10th anniversary of ¡HOLA! TV, a channel that makes them proud because “it is not a mirror or reflection of anything, but 100% is made by us for its edition in America.”
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