U.S. HISPANIC
Caracol Next celebrates 4th anniversary
Maribel Ramos-Weiner| 5 de junio de 2020
Marcelo Liberini 20
Caracol Next, Caracol Television`s digital media unit, is celebrating its fourth anniversary, and thanks to its contents, digital and creative innovation, they have managed to position themselves as the most important digital business group in the country.
Caracol Next has advanced in its renovation and expansion proposal for its digital audiences. And this year, aware that —as a result of the quarantine and the health situation— digital audiences are going to continue increasing their consumption, both an informative and in entertainment brands, they will be launching the following products: Guía Sexual Para el Fin del Mundo, Testosterona Pink, second season, De Levante, third season, and Lo Que Dice La Gente.
“Consumption of digital media, both informative and entertaining, has increased and it can be estimated that they will maintain their influence once the crisis has passed. Opportunities are huge, not only to consolidate our leadership and proximity with audiences but also to create new ways of contact and interaction with those who consume our products. To clearly understand the new habits allows us now and will do so in the future, to approach the audience with new offers, new products, new services that give value to society,” stated Marcelo Liberini, Digital VP at Caracol Televisión.
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