Caracol Next 2019
Caracol Televisión`s digital unit, Caracol Next, closes 2019 as the media with the largest audience in Colombia with 12 million unique users. This figure was confirmed by Comscore and announced by Ximena Gutiérrez, director of Digital Commercial at Caracol Televisión.
“Additionally, we achieved traffic of more than 180 million pages viewed monthly on Caracol´s entire portal network. And we managed to identify nearly 45 to 50 million unique devices from which people connect to watch our contents” comments Gutiérrez.
90% of the figures delivered by Caracol Next come from Colombia the remaining 10% correspond to regions. The Latina community in the US stands out, as they are alert to what is happening in Colombia.
“As for challenges, we continue on the path of driving data, tapping into audiences, segmenting them to render advertisers´ investments better efficiency,” concludes Ximena Gutiérrez, Digital Commercial director at Caracol Televisión.
