Víctor Kong, president of Cisneros Interactive, was one of the participants in the panel Online distribution and TV Everywhere, in the framework the second edition of NexTV CEOs Summit Latin America 2015, organized by Dataxis.Among the topics that were discussed was the possibility of launching an OTT service under advertising and not exclusively through subscription, as it is currently. If channels can go directly to clients, if they should be launched through subscription or if they should be charged. What I see is a tendency to go directly to the consumer, always aiming to maintain the relationship with cable operators that is very important for programmers. But the tendency and the pressure exist. Often consumers want a direct relation with certain channels, he told PRODU.Kong said that Cisneros Media is working on that, but it is too soon to reveal details. We think there is a great opportunity for dramatics because there still isnt an OTT provider who has focused on that. Were working on it.Kong also mentioned that it is interesting to follow YouTube. Cisneros has a YouTube channel with 35 million users. YouTube is one of the examples of what can be done with advertising. YouTube works everything with advertising and launched a children’s channel also with advertising, but it is starting to talk about subscription, too.Another topic they discussed was if it is enough to launch services supported by advertising. Kong believes that not yet in the region. CPMs in Latin America are barely US$1 or US$2, whereas in the US, they are US$5 to US$10.
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