U.S. HISPANIC
Cisneros Media: We launched the Venevision signal on the Cox Communications grid in the US
Maribel Ramos-Weiner| 9 de febrero de 2017
Jonathan Blum, president of Cisneros Media
Cisneros Media Distribution announced the entrance of the Venevision signal in the Cox Communications operator in the US, in their Latino Pak. The channel will be comprised of 100% original programming in Spanish, produced in the Cisneros Media studios in Latin America and the US, creating a solid offer for the entire región and audiences of diverse Hispanic origins.
It includes live programs such as the daily magazine Portada, and the weekly variety program, Súper Sábado Sensacional; as well as talk shows like Quién Tiene la Razón, with the renown Dominican sexologist Nancy Álvarez; and Casos de Familia, hosted by the Mexicans, Judith Grace and Carmen Jara.
“To have our channel launched by one of the most important cable companies in the United States is a great milestone for Cisneros Media. Cox Communications is a great business partner, and we are thrilled to have our leading brand, Venevision, as part of their Hispanic package,” stated Jonathan Blum, president of Cisneros Media.
Venevision will also feature Cisneros Media’s trademark telenovelas, which have aired in more than 100 countries worldwide, from the most recent titles like Entre Tu Amor y Mi Amor to modern classics like Eva Luna; in addition to one of the most important beauty pageants in the world with the live broadcast of Miss Venezuela directly from Caracas to all Hispanic households with access to the Cox Latino Pak.
“We will work closely with Cox Communications to ensure program diversity that best adapts to Hispanic subscribers. The channel will show our best programs, which are highly acknowledged by the Hispanic audience in the US, as well as live presentations from our TV network in Caracas. We are sure that Venevisión will rapidly become a favorite among all the Cox Latino Pak subscribers,” assured Marcello Coltro, EVP of Content Distribution for Cisneros Media Distribution.
