U.S. HISPANIC
Cisneros Media: We will consolidate our pay TV brands under the brand VePlus
Maribel Ramos-Weiner| 8 de febrero de 2019
Jonathan Blum CisnerosMedia
Cisneros Media will consolidate their pay TV brands under the brand VePlus, as of Monday, February 11. VePlus is the brand of Cisnero Media´s international pay TV signal, which is present in more than 19 countries in Latin America and Spain.
“With this new image and brand consolidation, we want to capitalize on the success that VePlus has had in Latin America with family programming, that is highly compatible with women over 25 years of age. This consolidation allows us to have a more efficient communication strategy that includes a new musical brand with the theme Date el Gusto.
“By mid-2019, VePlus will be present in more than 15 million homes,” commented Carlos Cabrera, Sales VP – Pay TV at Cisneros Media.
For his part, Jonathan Blum, President of Cisneros Media, reported: “We began the refreshment and relaunch of VePlus in Latin America a couple of years ago and we have continued working to create relevant, high-quality content for our signals. Only in 2018, we produced more than 1,000 hours of fresh content for our pay TV signals and for 2019 we expect to increase production, exceeding 1,200 hours. We continue working with separate feeds but with a consolidated brand. This way we can take care of our advertisers and adjust the programming to the preferences of each territory.”
VePlus´ social networks are also being consolidated under a single brand: Instagram @VePlus_ Twitter: @VePlus_ YouTube: VePlus and Facebook: VePlusTV.
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